Privacy Policy

Britannia House Dental Surgery

Last Updated: 10th December 2025

 

1. Introduction and General Information

Britannia House Dental Surgery (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, and protect the personal information you provide to us, in compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (DPA).

• Practice Name: Britannia House Dental Surgery
• Address: Britannia House, 2b, New St, Newport, TF10 7AX
• Website: [https://www.britanniahousedental.co.uk]
• Contact Email: info@britanniahousedental.co.uk

 

Data Controller: Britannia House Dental Surgery is the Data Controller responsible for processing your personal data.

 

2. The Personal Data We Collect

We collect and process various types of information from you in the following ways:

Source/Method	Categories of Data Collected	Purpose of Processing	Lawful Basis (GDPR)
Website Sign-up Form	Contact Data: Name, Email Address, Telephone Number.	To respond to your query, book an appointment, or provide information about our services.	Legitimate Interests (responding to your direct requests) or Consent (if opting into marketing).
Email Communication	Contact Data: Email Address, Name (if provided), and content of your query.	To correspond with you and answer specific questions.	Legitimate Interests (responding to your direct requests).
Google Analytics	Usage Data: IP address, geographic location, browser type, referral source, length of visit, and website navigation paths.	To analyse website traffic and improve user experience and the effectiveness of our site.	Legitimate Interests (monitoring and improving our website and services).
Google Ads	Usage Data: Data gathered through tracking pixels/cookies related to your interaction with our advertisements.	To measure the effectiveness of our advertising campaigns and improve targeting.	Consent (via website cookie banner).

 

3. How We Use and Share Your Personal Data

We use your personal data for the following purposes:

• Communication: To send you confirmation emails related to your form submission and respond to your queries.
• Service Provision: To prepare for and provide dental services to you (once you become a patient).
• Marketing (with Consent): To send you updates, offers, and news about our services, only where you have explicitly consented to receive this information.
• Website Improvement: To monitor the use of our website and improve its functionality and content based on user behaviour.

 

We do not sell your personal data to third parties. We may share your data with:

• Service Providers: Third-party providers (like Google for Analytics/Ads) who perform services on our behalf and are bound by strict contractual obligations to keep your data confidential.
• Legal/Regulatory: If required by law, regulation, or a court order (e.g., sharing data with the NHS or dental regulators).

 

4. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. This includes:

• Encrypted communications (for email and website sign-ups).
• Restricted access to personal data for staff who have a business need to know.

 

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements.

• Contact/Query Data: Retained for a reasonable period (e.g., 6-12 months) after your query is resolved, unless you become a patient, in which case it is incorporated into your patient record.
• Patient Records: Retained in accordance with NHS and regulatory requirements (which is generally up to 11 years after treatment is completed or indefinitely for children).

 

6. International Data Transfers

As we use Google Analytics and Google Ads, your data may be transferred outside the UK to Google’s servers in the United States. We ensure your data is protected by relying on the appropriate safeguards put in place by Google, such as standard contractual clauses and other mechanisms designed to provide an equivalent level of protection as is required under UK law.

 

7. Your Legal Rights (UK GDPR)

Under the GDPR, you have the following rights concerning your personal data:

• The Right to Be Informed: To be informed about how your data is used (which this policy fulfils).
• The Right of Access: To request a copy of the personal data we hold about you.
• The Right to Rectification: To have any inaccurate data corrected.
• The Right to Erasure (‘Right to be Forgotten’): To request that we delete your personal data (in certain circumstances).
• The Right to Restrict Processing: To request that we temporarily suspend the processing of your personal data.
• The Right to Data Portability: To request that we transfer your personal data to another controller.
• The Right to Object: To object to the processing of your personal data based on legitimate interests or for direct marketing purposes.

 

To exercise any of these rights, please contact us at info@britanniahousedental.co.uk.

 

8. The Right to Lodge a Complaint

If you are unhappy with any aspect of how we use your personal data, you have the right to complain to the UK’s supervisory authority for data protection, the Information Commissioner’s Office (ICO).

• ICO Website: [https://www.ico.org.uk]